Why U.O.?
Why did I choose Urban Outfitters? Because I, myself, am an U.O. junkie. As a fan of fashion, music and social media, U.O. has everything I could ask for. From fun stop-motion videos showing me the new vinyl's they've added to their stores, to the catalogs coming to life on YouTube, I am constantly being impressed by the way U.O. grabs my attention among all of the other brands I follow via social.
Urban Outfitters is more than just a brand, it is a leader in the mobile and online space. It challenges other brands to match up to their creativity and strives to create enriching content that surpasses any old retail store. It creates a world through mobile and online that allows fans to become immersed in what it means to purchase something from Urban Outfitters. It shows me, the consumer, what I don't know I want. It uses visual storytelling to sell a product. In a way, Urban Outfitters is the way of retail-branding of the future.
Urban Outfitters is more than just a brand, it is a leader in the mobile and online space. It challenges other brands to match up to their creativity and strives to create enriching content that surpasses any old retail store. It creates a world through mobile and online that allows fans to become immersed in what it means to purchase something from Urban Outfitters. It shows me, the consumer, what I don't know I want. It uses visual storytelling to sell a product. In a way, Urban Outfitters is the way of retail-branding of the future.