Urban Outfitters is a publicly traded American company that own and operates over 400 retail locations across five retail brands: Urban Outfitters, Anthropologie, Free People, Terrain and BHLDN. Focusing on Urban Outfitters, the brand as a whole has defined itself as a retail giant. With an impressive social media following (more details, under social media tab above), an impressive mobile website and use of mobile apps, U.O. is a force to be reckoned with in the mobile and online space.